William Hill Sportsbook Review

Written by Paul Kemp

Paul Kemp

Paul Kemp is an experienced sports writer covering Soccer, NBA and NHL. He also writes in depth reviews of sports betting sites based on his personal experience.

, | Updated: October 10, 2025

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William Hill claims to be the “home of betting,” and indeed such a statement rings true, especially considering that the brand’s history dates back to the period before World War II. It all started with a small telephone betting service in 1934, back when gambling on the outcomes of sporting events was still considered illegal on British soil. William Hill then went on to become one of the best-known high-street bookmakers in the United Kingdom and continues to enjoy great success to this day.

The largest sportsbook in Ireland and the UK has expanded its operations to include an online casino, poker, bingo, and online sports betting, and is licensed in the jurisdictions of Gibraltar and the United Kingdom. The sportsbook offers a solid selection of betting markets and covers sporting events from all major leagues, including the NFL, NBA, MLB, and the English Premier League. The betting operator also accepts wagers on horse and greyhound races at very competitive odds.

The sportsbook certainly deserves recognition for its in-play offering, which enables punters to bet on events in progress via a user-friendly interface that can be accessed on both desktop and mobile devices. The operator regularly treats its clientele to appealing bonuses and promotions, as you will learn later in this review.

In addition, punters who choose to place their bets with William Hill will benefit from a huge range of banking options, including widely used debit and credit cards, and the platform also supports several popular digital wallets. The sportsbook works with a multitude of currencies and is available in multiple languages besides English, including Japanese, German, Italian, French, Portuguese, and Swedish.

Summary of William Hill Betting Site

William Hill Sportsbook in Brief
Launch Date	1934 (online since 1998)
Trustpilot Reviews	5886
Trustpilot Rating	1.4 ⭐
Sports on Offer	Tennis, Horses, Football, and 20+ other sports
Minimum Deposit	£10
Minimum Withdrawal	£25
Withdrawal Time	Bank Transfers - 3-5 daysBank Cards - 30 min-4 hoursE-wallets - Up to 24 hours
Payment Methods
Licenses	UKGC (39225) Gibraltar Gambling Commissioner (#042 #034) MGA (MGA/CRP/121/2006-05)
Sponsorships	Scottish Professional Football League

Betting Markets

William Hill’s sportsbook offers an abundance of betting markets, covering more than 30 different sports, some more popular than others, all at competitive odds. The choice is indeed vast, allowing customers to wager on football, tennis, cricket, boxing, baseball, basketball, cycling, volleyball, ice hockey, golf, snooker, and winter sports, among others.

Yet, there is more to William Hill’s sportsbook than a huge array of available markets. The online sportsbook offers punters a variety of useful features, including an easy-to-use bet slip with odds available in the three popular formats (fractional, decimal, and American), a tip advisor, sports betting radio and podcasts, and a live-streaming service for those who follow in-play events.

Promotions and Bonuses

Punters looking to sign up for an account at William Hill have the chance to start their betting experience on the website with a decent welcome bonus, but the conditions and the value of the bonus depend on the country of registration. What we particularly liked was that the bonuses’ terms and conditions are written in plain English, so no one gets confused and ends up violating them.
Welcome Bonus for UK Customers

Welcome Bonus for UK Customers

New customers registering from the UK, Ireland, the Isle of Man, Jersey, and Guernsey are offered £/€30 in the form of three separate free bets of £/€10 each, provided they deposit and wager at least £/€10. The wager must be made as a single bet on any market at odds of 1.5 (1/2) or greater. You must opt in when making your first deposit and enter the promotional code C30.

Several important conditions are attached to the offer. For instance, if the punter initially places an Each-Way bet, only the part of the wager on the winner of the selection will count toward the initial bet. To give you an example, suppose your overall stake is £/€10. Only half of this amount, or £/€5, would count toward the initial stake, so you would not be granted the bonus because your bet does not meet the minimum-stake requirement. The bonus applies to wagers made on the in-play and pre-match markets.

Some of the supported payment methods are excluded from participation in this welcome promotion. These include Skrill, Neteller, PayPal, Paysafecard, and Envoy. Each new customer is allowed to redeem this bonus no more than once. Registering multiple accounts for the purpose of multiple welcome-bonus redemptions is considered bonus abuse and will have your free bets voided. Low- and zero-risk wagering is also not allowed while a free bet is active in your William Hill account.

Keep in mind the free credits are intended only for the sportsbook and cannot be used on any of the other William Hill products like the virtual casino, the live-dealer tables, poker, or bingo. The free bets must be wagered within 30 days of redemption.

Welcome Bonus for Canadian Players

Punters who live in Canada will not be left wanting when they register for an account at William Hill, as they qualify for a 50% match bonus of up to $250. To get this bonus amount, gambling enthusiasts need to create an account and use the CAN250 coupon code. Another requirement for first-timers is to wager at least $20 at odds of a minimum of 1.50.

As soon as members of the bookie have received their bonus amount, they will have one week to use the free bet on any event they prefer. Newly registered users of William Hill can claim the promotional deal, provided that they have not managed their funds through Paysafecard, Neteller, Skrill, or Entropay. Another vital term to bear in mind is that the free bet is available only if customers have set up their accounts in CAD, USD, or EUR and are residents of Canada.

10% Tennis In-Play Insurance

Users of William Hill who are heavily into betting on tennis might be eager to take part in the 10% tennis in-play insurance, which can earn them up to £100. Punters who take part in this promotion receive up to 10% of their net losses on live tennis bets.

This promotional offer is available exclusively to punters from the UK and Ireland. The best part about this incentive is that punters can take part whether they place their bets through the dedicated apps or the bookie’s desktop version.

To claim the insurance, gambling enthusiasts need to place live bets on tennis using their real-money balance, not the bonus funds they might currently have in their account. The maximum bonus amount punters can earn through this promotional offer is £100 per week.

Free bets will be added to punters’ balances on Mondays, and once this happens, they will have 4 days to use the bonus amount.

Banking

Punters who join the sports betting community of William Hill will not find themselves restricted in any way when it comes to topping up their accounts. The online sportsbook works with a diverse range of banking solutions, all of which are safe and simple to use.

William Hill works with an enormous variety of currencies, including USD, GBP, EUR, CAD, SGD, HKD, CHF, DKK, SEK, AUD, and JPY. Note that it is possible to change your account’s currency after registration, but you will have to ask William Hill’s support advisors for assistance.

Mobile Experience

William Hill caters to sports fans who prefer to punt on the go with a mobile-compatible website that can be easily accessed on most smartphones and tablets. Alternatively, punters can choose from two dedicated applications, for iOS and Android, which are available for free download.

The iOS app is found on the App Store platform and, best of all, it can be installed on all devices using this operating system, including iPhones, iPads, and even Apple Watches. William Hill updates the app regularly, introducing subtle changes to ensure everything runs quickly and smoothly. There is a variety of language options for non-English-speaking punters, including Greek, Swedish, Russian, German, and Japanese. To use the app, however, your device must run iOS 10 or later.

Android users are not neglected, either, as they can download their app from the sportsbook’s website or from Google Play as long as their smartphones or tablets run on Android 5.0 or higher. You must allow software from unknown sources in order to install the app from the site.

Both apps stand out with high functionality and usability, making for a trouble-free mobile experience. Smartphone and tablet users can enjoy thousands of markets with competitive prices, live-streaming services on the go, useful in-play scoreboards, attractive promotional incentives, and round-the-clock customer support.

Licensing and Country Restrictions

William Hill operates legitimately with licenses granted by the UK Gambling Commission and the Gibraltar Gambling Commission, two of the most highly esteemed regulators in the betting industry. These authorities ensure their licensee abides by the regulatory frameworks they have outlined and are always ready to assist punters with any complaints they might have.

Along with these licenses, William Hill also operates under a stamp of approval from the Malta Gaming Authority, which is likewise celebrated for its strict and rigorous guidelines.

The latest SSL encryptions are in place to safeguard punters’ payments and other sensitive information. The betting operator promotes responsible gambling by giving customers the chance to set daily, weekly, or monthly limits on their deposits. Once set, the limits can be increased, but the changes take place after a cooling-off period of 24 hours.

Punters residing in Ukraine, Latvia, Italy, Germany, and Spain are allowed to sign up as long as they do so via the domains corresponding to their countries. For instance, if you are Spanish, you can register and bet on williamhill.es only.

Access to some of the betting services may be restricted in these countries. Germans are allowed to punt on all markets with the exception of horse racing, entertainment, eSports, virtual sports, and greyhound racing. Customers based in Latvia have access to the sportsbook but cannot bet in the live casino. Those residing in Macedonia are allowed to wager on all William Hill products except the sportsbook.

Customer Support Service

It makes sense that a betting operator of such high standing values its customers, providing them with a professional support service that is available at all times. There are different methods of communicating with the support staff, the most convenient of which is the live chat feature.

When you launch the live chat facility, you will be prompted to fill out a brief form with your login credentials and select a product, in this case the sportsbook. This way, you will be immediately transferred to the proper support department without any delays. The support staff is well-trained, demonstrates high expertise, and will assist you no matter what issue you are experiencing.

The betting operator also supports two toll-free telephone lines. Customers from the UK can be serviced by calling 0800 085 6296, while those from other accepted countries must dial 00800 3551 3551. William Hill records all conversations with customers for monitoring and training purposes, as this helps improve the overall quality of the support service.

Another alternative is for customers to use the contact form on the website and have their questions answered via email. There is also an extremely comprehensive Help Center where you can find information on all kinds of topics, from payments and promotions to sports rules.

William Hill Sportsbook Contacts
Contact Details	Live Chat: Yes Email: customerhelp@williamhill.co.uk Phone: 08705 181715
Social Media

Conclusion

We were altogether impressed by the sports betting offering of William Hill, which is not much of a surprise considering the operator draws upon experience that spans nearly a century. It is next to impossible for punters to go wrong with a betting brand that has been around for so many decades.

The company is also publicly traded on the London Stock Exchange, which further adds to the excellent reputation it enjoys. Licenses from Gibraltar and the UK also help where trustworthiness and credibility are concerned.

There is great diversity, with punters able to choose from thousands of markets for more than 30 sports. Payments are conducted via a huge range of supported methods, with numerous available currencies to benefit international customers. Flexibility is ensured with two mobile apps that enable you to make bets on the go and never miss out on sporting events with the most competitive odds. The website may appear a bit cluttered when visited for the first time, but one gets used to this design and arrangement over time.