William Hill Sportsbook Review

William Hill Sports Intro

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Brand Ratings
Bonus and Promotions10
Event Coverage9
Customer Support9

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William Hill claims to be the “home of betting” and indeed, one such statement rings true, especially when we consider the brand’s history dates back to pre-World War II. It all started with a small telephone betting service in 1934, back in the days when gambling on the outcomes of sporting events was still considered illegal on British soil. William Hill then went on to become one of the most famed high-street bookmakers in the United Kingdom and continues to enjoy great success to this day.

The largest sportsbook in Ireland and the UK has expanded its operations to feature an online casino, poker, bingo, and online sports betting, licensed in the jurisdictions of Gibraltar and the United Kingdom. The sportsbook offers a decent selection of sports betting markets and covers sporting events from all major leagues known to man, including the NFL, the NBA, the MLB, and the English Premier League. The betting operator also accepts wagers on horse and greyhound races at very competitive odds.

The sportsbook certainly deserves recognition for its in-play offering that enables punters to bet on events in progress via a user-friendly interface that can be accessed on both desktop and mobile devices. The operator is no stranger to treating its clientele to appealing bonuses and promotions as you will learn later on in this review.

In addition, punters who choose to place their bets with William Hill will benefit from a huge range of banking options, including the widespread debit and credit cards but the platform also supports a number of popular digital wallets. The sportsbook works with a multitude of currencies and is available in multiple languages besides English, including Japanese, German, Italian, French, Portuguese, and Swedish.

Betting Markets

William Hill’s sportsbook is home to an abundance of betting markets, covering more than 30 different sports, some more popular than others, but all available at quite decent odds. The choice is vast indeed, with customers being able to punt on football, tennis, cricket, boxing, baseball, basketball, cycling, volleyball, ice hockey, golf, snooker, and winter sports, among others.

Soccer, being one of the most popular competitive team sports in the world, is also present on the list. William Hill offers soccer markets for different competitions from around the world, including the Premier League, the FA Cup, La Liga, the Champions League, Serie A, the German Bundesliga, and Major League Soccer (MLS). It is also possible to place live bets on the in-play markets – the bookmaker updates the odds throughout the course of the matches.

Basketball is sufficiently covered as well, with odds available for all major competitions and leagues the likes of the NBA, the FIBA World Cup, and the Euro League. In addition, punters are able to pick from a decent selection of markets for women’s basketball.

Baseball is not under-represented, either. William Hill gives a decent amount of attention to competitions from the biggest league worldwide, the MLB. Punters are granted access to accurate and exhaustive information that can help them make the smartest bets.

Horse and greyhound racing are also on the menu. The online sportsbook offers you a decent coverage of all major races across Ireland and the UK but global competitions are also among the viable options. Some of the most popular markets from these two categories include those for Ascot, Cheltenham, the Grand National, and the Greyhound Derby.

Yet, there is more to William Hill’s sportsbook than a huge array of available markets. The online sportsbook offers punters a variety of useful features including an easy-to-use bet slip with odds available in the three popular formats (fractional, decimal, and American), a tip advisor, sports betting radio and podcasts, and a live-streaming service for those who follow the in-play events.

Promotions and Bonuses

Punters looking to sign up an account at William Hill get the chance to start their betting experience on the website with a decent welcome bonus but the conditions and the value of the bonus depend on which country one is registering from. What we particularly liked was that the bonuses’ terms and conditions are written in plain English so that nobody gets confused and ends up violating them.

Welcome Bonus for UK Customers

New customers registering from the UK, Ireland, the Isle of Man, Jersey, and Guernsey are offered £/€30 as three separate free bets of £/€10 each on condition they deposit and wager at least £/€10. The wager must be made as a single bet on any market at odds of 1.5 (1/2) or greater. You must opt in for the offer when initiating your first deposit and fill out the promotional code C30.

Several important conditions are attached to the offer. For instance, if the punter initially places an Each-Way bet, only the part of the wager on the winner of the selection will count toward the initial bet. To give you an example, suppose your overall stake is £/€10. Only half of this amount, or £/€5, would count toward the initial stake so you will not be granted the bonus because your bet does not meet the minimum-stake requirements. The bonus applies to wagers made on the in-play and pre-match markets.

This is not a cashable bonus. It must be wagered before you can release the winnings resulting from the free bets into your main balance. Also, your new account must be set up either in GBP or in EUR for you to qualify.

Some of the supported payment methods are excluded from participation in this welcome promotion. These include Skrill, Neteller, PayPal, Paysafecard, and Envoy. Each new customer is allowed to redeem this bonus no more than once. Registering multiple accounts for the purpose of multiple welcome-bonus redemptions is considered bonus abuse and will have your free bets voided. Low and zero-risk wagering is also not allowed with an active free bet in your William Hill account.

Keep in in mind the free credits are intended only for the sportsbook and cannot be used on any of the other William Hill products like the virtual casino, the live-dealer tables, poker or bingo. The free bets must be wagered within a period of 30 days, counting from the moment of redemption.

Welcome Bonus for Canadian Players

William Hill does not accept betting action from the US, but Canadians are welcome at the sportsbook and can claim an exclusive 100% welcome bonus of up to $100. You must sign up and fill out the valid promotional code CAN100 in the designated field.

Then you make your first wager of up to $100 or more at odds of 1.5 or higher. You will be credited with half of your welcome bonus, or $50. Then, you must make five more bets at odds of 1.5 or higher for an overall wager of $200 or more and receive the remaining $50 of your bonus. Your first bet can be on single or multiple selections. Its amount must be at least $5 for you to qualify for the free bets.

You are given 30 days to use and wager the free credits or else they expire and are removed from your account. The deposits of new Canadian punters are also subject to payment-method restrictions. If you top up your new sportsbook account with Entropay, Skrill, Paysafe, or Neteller, you are not eligible for participation in the promotion.

High 5 Free-Bet Bonus for Horse Racing

Regular customers of William Hill’s sportsbook who are fans of horse racing are entitled to a 15% free-bet bonus of up to $100. The bonus is available daily to punters who place wagers on select races from the Irish and UK National Hunt that are broadcasted on ITV. The horses they back must win with a minimum of 5 lengths.

The qualifying races are listed every day on the sportsbook’s website. It is worth keeping in mind the wagers must be made before the start of the qualifying races, which is to say betting on the in-play markets will not do. A minimum of six horses must compete in the race you choose or else you will not be granted the bonus. Pari Mutuel, Tote Bets, Ante Post Races, and Unnamed Favorite wagers are excluded from this offer. Punters who opt in are given 4 days to wager their free bets.


Punters who join the sports betting community of William Hill will not find themselves restricted in any way when it comes to topping up their accounts. The online sportsbook works with a diverse range of banking solutions, all of which are safe and simple to use.

Deposits are made possible via Visa, Maestro, Mastercard, Paysafecard, Entropay, Envoys, Neteller, Skrill, PayPal, ecoPayz, WebMoney, Yandex, Pingit, POLi, NeoSurf, Euteller, Trustly, InstaDebit, iDEAL, SafetyPay, Sofort, Giropay, Eps, checks, and standard bank transfers, among others. Some of these are restricted to certain countries only.

The deposit limits are method and currency-specific but generally, the minimum is $10. Deposits take place in real time, meaning that you can start placing bets moments after the payment’s initiation. The only exception is for payments conducted via bank transfers and checks where the deposited amount is credited to punters’ accounts within 5 to 10 working days. Check deposits are available only to those who use the GBP as a currency.

The list of available withdrawal methods is just as extensive since most of the solutions we have listed above can be used for the purpose. However, those who have deposited via prepaid solutions like Paysafecard and online-banking processors like iDEAL or Trustly will have their sports betting winnings returned via bank transfers. Such punters will have to wait between 5 and 10 working days before their money reaches them.

In contrast, if you initiate a withdrawal via your credit or debit card, waiting times will be only 3 to 5 working days. E-wallets like Skrill, Neteller, and PayPal are the quickest, with withdrawals being completed within 24 hours after approval.

There are great discrepancies in minimum and maximum withdrawal limits between different methods. Punters who bet big and register massive winnings are recommended to use checks and bank transfers to cash out since the ceiling for these methods is rather high at $100,000 or the currency equivalent. Respectively, the minimum withdrawal in this case is $25.

In comparison, some of the supported e-wallets have a much lower ceiling on withdrawals. For example, the upper withdrawal limits for PayPal and Neteller are $5,500 and $30,000 only. The minimum you can cash out with an e-wallet is usually either $5 or $10.

William Hill works with an enormous variety of currencies, including USD, GBP, EUR, CAD, SGD, HKD, CHF, DKK, SEK, AUD, and JPY. Note that it is possible to change your account’s currency after registration but you will have to ask William Hill’s support advisors for assistance.

Mobile Experience

William Hill caters to sports fans who prefer to punt on the go with a mobile-compatible website that can be easily accessed on most smartphones and tablets. Alternatively, punters have a choice from two dedicated applications, for iOS and Android, which are available for a free download.

The iOS app is to be found on the App Store platform and the coolest thing is it can be installed on all devices using this operating system, including iPhones, iPads, and even Apple Watches. William Hill updates the app on a regular basis, introducing various subtle changes to ensure everything runs quickly and smoothly. There is a variety of language options for non-English speaking punters, including Greek, Swedish, Russian, German, and Japanese. To use the app, however, you must run it on a device based on iOS 10 or above.

Android users are not neglected, either, as they can download their apps from the sportsbook’s website or from Google Play as long as their smartphones or tablets run on Android 5.0 or higher. You must allow the software from unknown sources in order to install the app.

Both apps stand out with high functionality and usability, making for a trouble-free experience on mobile. Smartphone and tablet users get to enjoy a very solid experience on mobile. They can benefit from thousands of markets with competitive prices, live-streaming services on the go, useful in-play scoreboards, great promotional incentives, and round-the-clock customer support.

Licensing and Country Restrictions

William Hill runs legitimately with licenses gained from the UK Gambling Commission and the Gibraltar Gambling Commission, two of the most highly esteemed regulators in the betting industry. The two authorities ensure their licensee abides by the regulatory frameworks they have outlined and are always ready to assist punters with any complaints they might have.

The latest SSL encryptions are in place to safeguard punters’ payments and other sensitive information. The betting operator promoted responsible gambling by giving customers the chance to set daily, weekly, or monthly limits on their deposits. Once set, the limits can be increased but the changes take place after a cooling-off period of 24 hours.

William Hill is happy to accept betting action from a variety of countries and locations but not all punters will be able to sign up and wager in the sportsbook because of legal restrictions. The sportsbook is off-limits to prospective customers who are based in any of the following countries – Australia, Belgium, Brazil, China, the Czech Republic, Denmark, France, the Netherlands, Poland, Portugal, the Philippines, Romania, Singapore, Turkey, and the USA.

Punters residing in Ukraine, Latvia, Italy, Germany, and Spain are allowed to sign up as long as they do so via the domains corresponding to their countries. For instance, if you are Spanish, you can register and bet on williamhill.es only.

Access to some of the betting services may be restricted in some of these countries. Germans are allowed to punt on all markets with the exception of horse racing, entertainment, eSports, virtual sports, and greyhound racing. Customers based in Latvia have access to the sportsbook but cannot bet in the live casino. Those residing in Macedonia are allowed to wager on all William Hill products with the exception of the sportsbook.

Customer Support Service

It makes sense a betting operator of such high standing values its customers, providing them with a professional support service that is available at all times. There are different methods of communicating with the support staff, the most convenient of which is the live chat feature.

When you launch the live chat facility, you will be prompted to fill out a brief form with your log-in credentials and select a product, in this case the sportsbook. This way, you will be immediately transferred to the proper support department to be serviced without any delays. The support staff is well-trained, demonstrates high expertise, and will assist you no matter what issue you are experiencing.

The betting operator also supports two toll-free telephone lines. Customers from the UK can be serviced by calling 0800 085 6296 while those from other accepted countries must dial 00800 3551 3551. William Hill records all conversations with customers for the purposes of monitoring and training as this helps improve the overall quality of the support service.

Another alternative is for customers to use the contact form on the website and have their questions answered back via email. There is also an extremely comprehensive Help Center where you can find information on all kinds of topics, from payments and promotions to sports rules.


We were altogether impressed by the sports betting offering of William Hill, which is not much of a surprise considering the operator draws upon experience that spans nearly a century. It is next to impossible for punters to go wrong with a betting brand that has been around for so many decades.

The company is also publicly traded on the London Stock Exchange which further adds to the excellent reputation it enjoys. The licenses from Gibraltar and the UK also help where trustworthiness and credibility are concerned.

There is a great diversity, with punters having a choice from thousands of markets for more than 30 sports. Payments are conducted via a huge range of supported methods, with lots of available currencies to the benefit of international customers. Flexibility is ensured with two mobile apps that enable you to make bets on the go and never miss out on the sporting events with the most competitive odds. The website may appear a bit cluttered when visited for the first time, but one gets used to this design and arrangement over time.