William Hill US Sportsbook Review

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Brand Ratings
Bonus and Promotions9
Event Coverage10
Customer Support8

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Being in the betting and gambling industry since 1934, William Hill is one of the oldest and largest gambling groups in the world and it employs more than 15,000 people across its vast network of betting shops and online operations. Now, William Hill US manages more than a hundred sportsbooks in Nevada and operates the largest online and mobile sports betting business in the United States.

The company’s US-focused online sportsbook is a licensed web-based, online and mobile betting platform that accepts customers from Nevada and New Jersey. As the first British bookmaker to receive a license in Nevada, it now has over 100 locations across the state, along with betting shops in New Jersey, West Virginia, The Bahamas, and more. But its online and mobile betting operations are even more popular, offering the best odds on a wide range of betting options throughout the year. Sports betting fans based in New Jersey and Nevada can place bets on professional and college football or basketball, horse racing, baseball, hockey, soccer, and many more.

The New Jersey betting site, in particular, is a wonderful option for everyone in the US who wants to bet on their favorite sports in a legal way. To access it, however, betting enthusiasts should be physically within the state. William Hill Sportsbook also provides convenient payment methods, reliable payouts, and useful betting guides, a list of the specific terminology, etc. Overall, the operator has managed to offer its customers in New Jersey a comprehensive, high-quality race and sportsbook with live wagering, fantastic mobile support, and plenty of bonuses.

Betting Markets

William Hill Sportsbook provides wide coverage of sports – from extremely popular NFL bets to European sports. The platform is extremely easy to use even for new members as it features a convenient Bet Slip and an option to switch between American, decimal, or fraction odds formats. It also includes a great Live InPlay Betting section where bettors can wager on live football, soccer, or hockey games.

When it comes to the range of betting markets, no American sportsbook has a more varied offering than William Hill. As it accepts bettors from New Jersey, the focus is, of course, on North American sports and leagues, starting with football. Customers here can find odds on all NFL matches, NFL season win totals, Australian Rules football, college football events, and more. There are various future bets, of course, as well as many other options such as betting on the team to win the 19-20 NFC Championship.

Another popular sport to bet on here is baseball and the sportsbook offers everything from money lines to futures and live bets on MLB games. As Major League Baseball (MLB) is the largest baseball league in the world, all events here are covered and bettors can wager on total wins, home runs, etc. Of course, the operator also offers various basketball betting options – you can bet on your favorite to win the 2019-20 NBA Championship, for instance, or the team to win the 2020 Men’s NCAA Tourney, the WNBA Championship, etc. As you can see, there are plenty of money lines on both professional and college basketball.

William Hill Sportsbook offers extensive hockey coverage, as well, with money lines available on National Hockey League matches, the East and the West Conference, and, of course, on the Stanly Cup finals. Bettors can also wager on American college hockey but no bets are offered on Russian and European ice hockey leagues, as they are known there. Interestingly, soccer is quickly gaining popularity across the US and William Hill has prepared plenty of betting options on both men’s and women’s soccer events. Soccer fans can bet on the English Premier League, FIFA World Cup, FIFA Women’s World Cup, UEFA Euro Championship, Copa America, and, of course, on US soccer, namely on Major Soccer League (MLS) matches. Money lines, parlay bets, and others are available.

The sportsbook also provides plenty of betting options on golf – the PGA Tour, the WGC and European Tour Golf, the LPGA Tour, the Ryder Cup, the FEDEX Cup, Open Championships, etc. The wide range of events allows bettors to choose from hundreds of future bets on golf, although live bets and parlay bets are not available. Major fighting markets are also covered and bettors can place wagers on all UFC matches and some of the most prominent boxing events. The focus is, however, on the Ultimate Fighting Championship (UFC), the American mixed martial arts organization that holds the most prestigious MMA championships in the world.

Auto racing is also well covered by William Hill and customers in New Jersey and Nevada can bet on NASCAR racing events such as the Monster Energy NASCAR Cup Series, for instance. Races from Formula 1 are also offered and futures are available on upcoming races such as the Austrian Grand Prix, for example. The online sportsbook also offers odds on tennis, cricket, cycling, rugby, and more.

Promotions and Bonuses

William Hill US has prepared a great number of promotions for its customers but the bonuses and special offers vary significantly, depending on whether you use the Nevada mobile app, the New Jersey website, or you are signing up for a new account at William Hill retail location in Nevada, for instance.

Bet $50, Get $50 Sign-Up Bonus

Bettors who are residing within the State of New Jersey and decide to register an account via the Jersey-focused site of William Hill can claim a $50 bonus. The Bet $50, Get $50 Sign-Up Bonus is available to all new account holders of William Hill New Jersey Online Sportsbook who are at least 21 years of age and use the promo code WH50 when signing up.

When they place a cumulative sports wager of $50 in total, a bonus of $50 will be credited to their account. The best thing about this promotion is that the bonus funds come in the form of free cash, which means that they can be instantly used for betting without the need for playthrough.

In the Bonus

The operator has also prepared a sign-up bonus for Nevada bettors – those who download the William Hill Nevada Mobile Sports app and register a new account are eligible for the In the Bonus promotion. To qualify for bonus funds, they need to make a minimum deposit of $50 and wager it at least once. Then, the operator will give them a 10% match bonus on this deposit. The maximum bonus amount, however, is $50, so even if you deposit $1,000, you will still get a $50 bonus.

This bonus can be used only for betting on the William Hill Nevada Mobile App and pari-mutuel wagering is not allowed. In addition, bettors have 90 days to wager their initial deposit once – if they fail to meet this condition, they will not receive a bonus. There are no additional conditions or requirements.

Other Promotions

There are many more promotions intended for online bettors based in New Jersey. Most of them are valid for just a limited time but a couple of promotions run throughout the year, even if with slightly changed names and terms. With the Diamond Live Club, for instance, members earn a $10 bonus for the first $100 of InPlay baseball bets placed between Monday and Sunday. It does not matter whether the bets win or lose – as long as bettors wager $100 on live baseball they will be credited $10 in free cash bonus.

Another interesting promotion is the Big Odds Boss, which gives two $1,000 bonuses to customers who win real money parlay wager of minimum odds +10000 (100:1) on the William Hill New Jersey mobile app or desktop site. Sports bettors can take advantage of many other special offers on the sportsbook site. But they need to keep in mind that the majority of these promotions typically run for up to two or three months.


New Jersey sports betting fans can sign up for a William Hill account online, via the mobile app or directly at the operator’s retail locations – Monmouth Park Sports Book, William Hill Sports Book at Ocean Resort Casino and William Hill Sports Book at Tropicana Atlantic City. Moreover, William Hill Sportsbook members can fund their balance both online or from the betting windows at these locations. All they need is a valid ID and their William Hill account number for the deposit.

The sportsbook accepts several payment methods that can be used for deposits and withdrawals. Credit and debit cards by Visa and Mastercard are the most popular option among customers as these cards are secure and easy to use both online and in-store. However, other large credit card brands currently do not allow transfers to and from regulated betting and gambling sites, which is why cards by Capital One, Bank of America, and Chase are not available.

Another option is making a deposit via eCheck, a type of electronic funds transfer, in which customers move funds from their bank accounts to the merchant’s bank account. Alternatively, bettors can make a deposit using the William Hill Priority Access Prepaid Card, a prepaid card available to all account holders. It can be funded for free via a credit card, an eCheck, or through any other method and then, bettors can use it to make instant deposits to their William Hill Sportsbook balance.

The Priority Access card has no monthly fees and allows funds transfers free of the typical cash advance fees charged by banks. Moreover, bettors can use the card to make ATM withdrawals and make purchases everywhere Discover is accepted. Of course, this prepaid card is also accessible from the William Hill Mobile Sports app.

All deposits to the online sportsbook are processed immediately and the operator does not charge any fees for these transactions. The minimum deposit amount is $20, while the maximum amount depends on the preferred payment method – deposits via credit or debit cards are limited to $1,000 per transfer but if you use the William Hill Priority Access Prepaid Card, you can deposit the entire amount stored in it.

Withdrawals can be made to customers’ Priority Access Cards and bettors who wish to cash out via a credit/debit card or Wire Transfer will have to contact the customer support. Moving funds from the William Hill Sportsbook to the prepaid card is easy and free of charge. However, withdrawals are typically processed within 72 hours. In addition, bettors will be required to provide ID and other documentation for verification of their identity.

Mobile Support

William Hill US has largely focused on its mobile betting platform, especially for customers in Nevada. As we have mentioned above, the sportsbook site is available only to bettors in New Jersey, while betting fans in Las Vegas and Nevada can either visit one of the nearly 200 retail locations across the state or download the William Hill Mobile App.

The two apps, for New Jersey and for Nevada, are available for iPhone, iPad, and Android. Mobile users can download the Android application directly from the William Hill US website, while the iOS app is available for free download at Apple’s App Store. With the mobile application, customers can bet on their favorite sports such as football, basketball, hockey, baseball, soccer, MMA, and more. Of course, just like the sportsbook website, the app features different bet types – money lines, parlays, teasers, the option to buy points, props and InPlay betting.

In terms of functionality, the William Hill Mobile App has no obvious weaknesses – it is easy to use, the compact design is convenient and intuitive, and it comes with all the essentials for a really good sportsbook. It features a Quick Bet option, a user-friendly Bet Slip, links to various betting guides, a Promotions page, and professional support available around the clock. Of course, the cashier section includes several payment methods that allow deposits and withdrawal requests to be made directly from your phone. Overall, with the William Hill Mobile App, you can easily bet on professional and college sports from your home or on the go.

Licensing and Country Restrictions

William Hill is one of the leading betting and gambling groups in the world and it holds licenses from multiple jurisdictions around the globe. The British bookmaker is authorized to offer its services in the United Kingdom by the Great Britain Gambling Commission but it also holds a remote gambling license from the Government of Gibraltar.

When the operator decided to enter the strictly regulated US market in 2012, it also managed to acquire a license from the local regulatory body, the Nevada Gaming Control Board. Later, it also received a license from the Division of Gaming Enforcement in New Jersey. According to the current regulations within these states, the William Hill Online Sportsbook can be used only by individuals aged 21 and older who are physically present within the State of New Jersey. The same applies to mobile users who download the operator’s app for New Jersey.

The William Hill Mobile App for Nevada is available only to bettors of legal age (21 or older) who are physically present in Nevada. Of course, the apps and the sportsbook website cannot be used by individuals in other countries and states. For them, William Hill International has prepared an online gambling platform with several separate sections, namely Sportsbook, Casino, Poker and Bingo.

Customer Support

William Hill Sportsbook operates a wonderful betting site, which includes essential information for every prospective customer of the operator. Before you register an account, you should take a few minutes to read the Terms of Service, the Privacy Policy, and the House Rules sections. There is also a very useful FAQ page, where you can find the answers to a wide range of questions about account registration, depositing, bonuses, withdrawal requests, verification process, and more.

One of the best aspects of this online sportsbook is that it includes comprehensive guides on betting on football, baseball, soccer, horse races, and others. Sports Betting 101 is also a useful, educational article that would be valuable for every inexperienced bettor who wants to know about the types of bets offered at William Hill or the specific terms used in sports betting.

But many customers would still encounter issues they need help with and in this case, they should contact the Customer Support. The Support agents are experienced and will be able to offer professional and timely assistance with whatever problem you might have. The Support Department is available every day of the week and around the clock, so you can contact them via the Live Chat facility on the website or at the telephone number displayed on the Contact page (855 754 1200). You can also send an email at support@nj.williamhill.us. Alternative email addresses are support@williamhill.us and contact@williamhill.us.


The US-friendly version of William Hill Sportsbook does not offer thousands of betting options and a huge range of markets but this should not be considered a significant disadvantage. On the contrary, US bettors tend to focus on a handful of sports and the operator has extensively covered them all. In combination with the great mobile support, easy payments, and the fact that the site is fully licensed and regulated, William Hill Sportsbook is the perfect place to bet on your favorite sports and teams. In order to do that, however, make sure you are somewhere in New Jersey.