| Updated: October 23, 2025Footballers’ market values are in constant flux, driven by form, injuries, transfers, and standout performances – and the first ten months of 2025 have brought some of the sharpest swings yet among Europe’s elite. SportingPedia’s latest report examines the biggest rises and falls in player valuations since the first day of January, revealing which stars have seen their stock tumble and which have ridden a wave of momentum to new heights.
One of its most striking findings is the dramatic €60 million drop for Phil Foden – no player in Europe has lost more value in 2025. Foden’s market price has plunged from €140 million at the start of the year to just €80 million today. By contrast, the period’s biggest climbers are Liverpool’s Alexander Isak and Bayern Munich’s Michael Olise, each with a €65 million jump in value. The list of the top gainers also underscores the impact of transfers, as five of the ten biggest risers switched clubs during the summer – Isak and Ekitike to Liverpool, Huijsen and Mastantuono to Real Madrid, and Woltemade to Newcastle – whereas only one of the top fallers, Victor Boniface, moved teams, and it was on a loan deal.
Largest Market Value Losses Since 01.01.2025
Data Source: Transfermarkt
Manchester City feature prominently among the market’s steepest declines, with Phil Foden, who endured a notably poor second half of the 2024/25 season and struggled to influence games, joined by Rodri – whose €40 million drop reflects a heavy injury that kept him sidelined for much of the year. Bernardo Silva, meanwhile, has seen his value tumble by €28 million as he approaches the final year of his contract in 2026, fuelling speculation over his future and reducing his market leverage. Real Madrid are the only other club with multiple names among the biggest fallers – Vinicius Junior has shed €50 million in value after a disappointing goal return and finding himself somewhat overshadowed by Kylian Mbappe’s arrival, while Eduardo Camavinga’s €30 million drop stems from recurring injuries that have limited his impact.
Barcelona’s Gavi has also lost €40 million in market value, primarily due to ongoing injury struggles that have restricted his playing time and development. Arsenal’s Martin Odegaard, hit by injuries and a dip in goal and assist output, has dropped €30 million. Tottenham’s James Maddison endured an injury-plagued spell that derailed his momentum and saw his value fall by €25 million, while Juventus striker Dusan Vlahovic, with a contract running down to 2026 and persistent transfer rumours, mirrors that €25 million decrease. Rounding out the top ten, Werder Bremen’s Victor Boniface has suffered a €20 million decline, the result of recurring injuries disrupting his form and availability.
Injuries, contract situations, spells out of the side, and stuttering performances have all contributed to these downward shifts, with some of Europe’s most recognisable talents hit hardest.
Largest Market Value Gains Since 01.01.2025
Data Source: Transfermarkt
At the opposite end of the spectrum, 2025 has seen remarkable value surges for both established stars and fresh faces. Liverpool’s record signing Alexander Isak has seen his value skyrocket from €75 million to €140 million. The Swede delivered a prolific 2024/25 season, firing Newcastle to Champions League qualification as his market value climbed to €120 million by May. His €145 million move from Newcastle to Liverpool in August then inflated his estimate to its current figure of €140 million. Bayern Munich’s Michael Olise has matched Isak’s €65 million rise. His constantly dynamic Bundesliga form has built on a breakthrough 2024/25 campaign in which he firmly established himself among Europe’s most exciting wide men.
Nick Woltemade has emerged as the year’s breakout star. His performances during the second half of the Bundesliga season saw his value leap from €8 million on 1 January to €30 million in May. Newcastle then secured his signature from Stuttgart for €75 million, with the transfer driving his value up by an additional €35 million to €65 million in under a year. Real Madrid’s Dean Huijsen is another major riser – after impressing during a spell at Bournemouth, he earned a €62.5 million move to Madrid, and now holds an estimate €52 million higher than at the start of the year.
PSG’s triumphant Champions League campaign has propelled Desire Doue, Ousmane Dembele, and Vitinha to new heights, with Doue up €50 million, Dembele gaining €45 million, and Vitinha rising €35 million – each reflecting both improved form and the boost of continental glory. Hugo Ekitike produced a stellar second half of the 2024/25 Bundesliga season, pushing his value to €75 million in June before a €95 million switch from Eintracht Frankfurt to Liverpool drove it even higher, resulting in a €45 million surge since January.
Barcelona’s Pedri has enjoyed a rejuvenation in 2025, adding €40 million to his market value, while Sandro Tonali’s return from a 10-month ban and consistent form for Newcastle has seen his value increase by €37 million. PSG, Liverpool, and Real Madrid each place three players among the top gainers, highlighting the influence of recent silverware, rising star power, and high-profile transfers among Europe’s wealthiest clubs.
Emerging talents have also made waves: Como’s Nico Paz, Real Madrid’s Franco Mastantuono, and Arsenal’s Myles Lewis-Skelly each posted €35 million increases.