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NBA All-Star game sees rise in viewership despite fans’ concerns over lack of effort

The East defeated the West 211-186 in the NBA’s All-Star game on a historic Sunday night in Indianapolis. The event witnessed the best players from the league having an easy time, playing no defence, underlined by the only 3 fouls during the game. On a positive note, the All-Star game has bounced back from its historic low viewership last year and has registered an average of 5.5 million viewers across TNT, TBS and truTV. The figure represents a rise of 20% compared to 12 months ago.

Saturday Night which traditionally includes the 3-point and Dunk contests, also witnessed a special shoot-out between Steph Curry and Sabrina Ionescu. 5.4 million have been in front of the screens, watching the NBA’s greatest shooter lecturing the WNBA star, significantly contributing to the viewership success.

The aim for the next All-Star weekend is clear – to heighten the intrigue and sustain the upward trend in viewership. The event is set to take place in San Francisco, with the Golden State Warriors’ Chase Center hosting the event.