

- Juventus have halved Vlahovic’s price to avoid losing him for free in 2026
- Aston Villa and Nottingham Forest are interested but wary of salary demands
- Vlahovic finished last season with 17 goals and 5 assists in 44 games
Key Takeaways:
Serbian striker Dusan Vlahovic could leave Juventus in the near future for a sum not exceeding €15 million.
Juventus have reduced the initial asking price for the player by 50% to finalise the sale earlier, rather than risk letting him go for free in the summer of 2026, when his contract with the northern Italian club expires.
🚨🇷🇸 Juventus are now open to selling Dusan Vlahovic for half of their original asking price.
💰 The 🇮🇹 club is ready to offer discounts to get his high salary off the books and avoid losing him for free next season.
➕ More on the teams in the mix on @TEAMtalk ⤵️ pic.twitter.com/d2hac99o1k
— Rudy Galetti (@RudyGaletti) July 6, 2025
Moreover, an accelerated sale would help the club focus its efforts on keeping Randal Kolo Muani, who spent the later half of the season on loan from PSG, remains a key target to strengthen the attack.
Two Premier League clubs have shown interest in the forward and are capable of completing the deal. Reports claim those clubs are Aston Villa and Nottingham Forest. However, neither side is currently willing to meet the Serbian’s wage demands. In addition, neither the Villans nor Nottingham managed to qualify for the Champions League, which means that under such circumstances, Vlahovic would be playing in either the Europa League or the Conference League next season.
In 44 matches during the most recent club campaign, Vlahovic scored 17 goals and recorded 5 assists.