- Chelsea’s Club World Cup triumph boosts shirt sponsor value to £60M per year
- Rejected deals last year could have cost the club up to £100M in lost revenue
- Each player to receive around £350,000 in bonuses for the historic win
Key Takeaways:
Chelsea’s Club World Cup triumph is already bearing financial fruit. The London club lifted the trophy after dismantling Paris Saint-Germain with a commanding 3:0 victory in the final.
According to The Telegraph, this success has opened the door to a new shirt sponsorship deal that could bring Chelsea up to £100 million more in revenue compared to the offers they turned down a year ago.
🚨 Chelsea’s victory over PSG in the final is expected to help the club secure a new front-of-shirt sponsor that could be worth £100m MORE than the offers resisted last year.#CFC [@Matt_Law_DT] pic.twitter.com/Ic8bim8Bxu
— Williams ©️ (@CFCNewsReport) July 15, 2025
The players will also be rewarded handsomely for the win, with each set to receive a bonus of around £350,000.
A year ago, Chelsea had been in negotiations with two companies prepared to pay around £40 million per year for shirt sponsorship. However, the board decided to wait. Now, such a deal is expected to reach as high as £60 million annually, with talks already underway with between 7 and 10 major global brands.
A club source pointed out that if Chelsea had accepted a deal last year, they would have lost up to £100 million in potential income. With Champions League qualification secured and the Club World Cup trophy added to their cabinet, the Blues’ negotiating position is now significantly stronger.