Key Takeaways:
- Liverpool is negotiating a sponsorship deal that could surpass all previous records in Premier League history
- The club currently receives £50 million per season from Standard Chartered, with the agreement running until summer 2027
- Liverpool is seeking a new contract worth approximately £70 million per year, which would exceed current deals held by Manchester United and Manchester City
Negotiations for a New Sponsorship
Liverpool Football Club, reigning champions of England, are reportedly on the cusp of securing a groundbreaking sponsorship agreement that may set a new benchmark in Premier League commercial partnerships. Their existing deal with Standard Chartered, which has been the club’s primary sponsor since 2010, is due to conclude in the summer of 2027. However, according to the present contract, Standard Chartered reserves the right to match offers from potential new sponsors to extend their association.
🚨 Liverpool are set to bank a Premier League-record shirt sponsorship deal, with the club looking for £70M a year from their next agreement.
The Premier League champions' current front-of-shirt sponsor is Standard Chartered, with the deal running to the summer of 2027 but a new… pic.twitter.com/ihI1b8GIwf
— Transfer News Live (@DeadlineDayLive) October 15, 2025
Advanced Talks and Alternative Options
The Sun has reported that negotiations between Liverpool and Standard Chartered have reached an advanced phase, with the prospect of a deal being confirmed in the near future. Nevertheless, the club is keeping its options open and remains in discussions with several competing financial institutions, ensuring that all possible avenues are explored before a final decision is made at Anfield.
Liverpool’s Ambitious Financial Objectives
Under the current arrangement, Liverpool receives £50 million per season from Standard Chartered. The club’s leadership is targeting a significant increase, aiming for a deal valued at approximately £70 million annually. This figure, as noted by the British publication, is believed to be within reach, reflecting Liverpool’s commercial strength and global appeal.
| Club | Current Main Sponsor | Annual Value (£ million) |
|---|---|---|
| Liverpool | Standard Chartered | 50 |
| Manchester United | Snapdragon | 60 |
| Manchester City | Etihad Airways | 60 |
Setting a New Premier League Standard
If an agreement is reached on terms approaching £70 million per season, Liverpool will surpass the existing Premier League record for sponsorship value. At present, Manchester United and Manchester City lead the standings with £60 million per season deals from Snapdragon and Etihad Airways, respectively. Liverpool’s pursuit of these elevated figures underscores their ambition to further extend their influence both on and off the pitch.
