Key Takeaways:
- Jose Mourinho was formally presented as Real Madrid coach during a private event alongside Florentino Perez earlier today
- The low-key presentation at the club did not include media, family members, or a live broadcast
- All of Real Madrid’s new signings will undergo similarly private induction ceremonies this summer
Behind Closed Doors: Real Madrid’s New Approach to Presentations
Real Madrid have shifted away from their traditional grand public unveilings, opting instead for reserved, internal events to welcome their new arrivals this summer. Jose Mourinho became the first to participate in this revised format, having been joined by club president Florentino Perez for his official presentation this morning. Media, supporters, and even family members were absent from proceedings, with only Real Madrid TV granted access – and no live broadcast provided for the occasion.
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Details of Mourinho’s Induction
The ceremony saw Mourinho and Perez watch a video compilation highlighting the Portuguese manager’s previous tenure at the Madrid bench, along with footage from the current pre-season. This was followed by the formal signing of Mourinho’s three-year contract, a commemorative photograph with his personalised shirt, and the bestowal of gifts from the president. Mourinho received a replica of the stadium, a watch, and a shirt bearing his name. José Martínez Pirri, the club’s honorary president, was also in attendance for the subdued yet significant event.
Mourinho Shares His Thoughts
After the ceremony concluded, Mourinho addressed Real Madrid TV in a short but heartfelt message aimed at the club’s supporters, stating, “It’s like coming home. It’s even better than the first time I came. That time it was the feeling of reaching the top as a coach. Now it’s more emotional,” further expressing his sense of belonging and duty at the club: “I am one of you (Madridistas). Always have been, ever since I left.” Mourinho went on to add, “Working for Real Madrid means a great deal to me. The responsibility of working for the club is paramount and something everyone at Valdebebas should feel,” and continued: “Words aren’t enough… because it’s like a mission . It’s not about being worried about myself or whether I’m going to earn a lot or a little. I’m here to help everyone be better: players, staff… To create a culture of work, responsibility, ambition , and something I know well, which is the responsibility and honour of working for Real Madrid. I really like this concept.”
A New Era of Private Ceremonies
Although Mourinho assumed managerial duties in June, this discreet event marked his official introduction. Real Madrid have confirmed that all incoming signings this summer will be presented in the same fashion – privately, with no attendance from the media or fans. Players, however, may be permitted family attendance during their individual ceremonies.
