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William Hill Sportsbook Review

William Hill Sports Intro

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Brand Ratings
Bonus and Promotions10
Event Coverage9
Customer Support9

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William Hill claims to be the “home of betting” and indeed, one such statement rings true, especially when we consider the brand’s history dates back to pre-World War II. It all started with a small telephone betting service in 1934, back in the days when gambling on the outcomes of sporting events was still considered illegal on British soil. William Hill then went on to become one of the most famed high-street bookmakers in the United Kingdom and continues to enjoy great success to this day.

The largest sportsbook in Ireland and the UK has expanded its operations to feature an online casino, poker, bingo, and online sports betting, licensed in the jurisdictions of Gibraltar and the United Kingdom. The sportsbook offers a decent selection of sports betting markets and covers sporting events from all major leagues known to man, including the NFL, the NBA, the MLB, and the English Premier League. The betting operator also accepts wagers on horse and greyhound races at very competitive odds.

The sportsbook certainly deserves recognition for its in-play offering that enables punters to bet on events in progress via a user-friendly interface that can be accessed on both desktop and mobile devices. The operator is no stranger to treating its clientele to appealing bonuses and promotions as you will learn later on in this review.

In addition, punters who choose to place their bets with William Hill will benefit from a huge range of banking options, including the widespread debit and credit cards but the platform also supports a number of popular digital wallets. The sportsbook works with a multitude of currencies and is available in multiple languages besides English, including Japanese, German, Italian, French, Portuguese, and Swedish.

William Hill In Brief
Launched InOnline since 2008
Operated ByWHG International Limited and William Hill Global PLC for customers outside the UK
Headquartered inWHG International Limited is headquartered in Gibraltar; William Hill Limited PLC is headquartered in Malta
Licensed ByMaltese Gaming Authority; Gambling Commission of the UK, Gibraltar Gambling Commissioner
Country RestrictionsAustralia, Brazil, Bulgaria, China, Czech Republic, Cyprus, Denmark, Estonia, France, Greece, Iran, Iraq, Poland, Romania, Switzerland, Syria, Thailand, Turkey, and the USA
Products on OfferSports, virtual sports, racebook, eSports
Supported CurrenciesCAD, CHF, DKK, GBP, HKD, JPY, SGD, USD, and EUR
Supported LanguagesEnglish, Spanish, French, Portuguese, Italian, Finnish, Polish, German, Japanese, Czech, Romanian, Serbian, Russian, Slovenian, Hungarian, and Greek

Betting Markets

MarketsWilliam Hill’s sportsbook is home to an abundance of betting markets, covering more than 30 different sports, some more popular than others, but all available at quite decent odds. The choice is vast indeed, with customers being able to punt on football, tennis, cricket, boxing, baseball, basketball, cycling, volleyball, ice hockey, golf, snooker, and winter sports, among others.


Soccer, being one of the most popular competitive team sports in the world, is also present on the list. William Hill offers soccer markets for different competitions from around the world, including the Premier League, the FA Cup, La Liga, the Champions League, Serie A, the German Bundesliga, and Major League Soccer (MLS). It is also possible to place live bets on the in-play markets – the bookmaker updates the odds throughout the course of the matches.


Basketball is sufficiently covered as well, with odds available for all major competitions and leagues the likes of the NBA, the FIBA World Cup, and the Euro League. In addition, punters are able to pick from a decent selection of markets for women’s basketball.


Baseball is not under-represented, either. William Hill gives a decent amount of attention to competitions from the biggest league worldwide, the MLB. Punters are granted access to accurate and exhaustive information that can help them make the smartest bets.

Horse and greyhound racing

Horse and greyhound racing are also on the menu. The online sportsbook offers you a decent coverage of all major races across Ireland and the UK but global competitions are also among the viable options. Some of the most popular markets from these two categories include those for Ascot, Cheltenham, the Grand National, and the Greyhound Derby.

Yet, there is more to William Hill’s sportsbook than a huge array of available markets. The online sportsbook offers punters a variety of useful features including an easy-to-use bet slip with odds available in the three popular formats (fractional, decimal, and American), a tip advisor, sports betting radio and podcasts, and a live-streaming service for those who follow the in-play events.

William Hill Features
Sports CoverageeSports, cricket, GAA hurling, Soccer, basketball, tennis, American Football, hockey, horse racing, motorsports, rowing, TV/Specials, Virtual world, baseball, cycling, golf, motorbikes, Rugby League, Rugby Union, table tennis, volleyball, Australian Rules, darts, Greyhound racing, politics, MMA, lotteries, boxing, futsal, handball, pool, and snooker
Minimum Bet$0,03
Supported Bet TypesSingle bets, multiple bets, forecast bets, accumulator bets, straight bets, and more
Early Cashout OptionYes
Live StreamingYes
Live Statistics and ScoresYes
In-play BettingYes
Available Odds StylesFractional, decimal, and American odds
Bet Slip FeaturesCompact view, light and dark modes, bet history

Promotions and Bonuses

BonusesPunters looking to sign up for an account at William Hill get the chance to start their betting experience on the website with a decent welcome bonus but the conditions and the value of the bonus depend on which country one is registering from. What we particularly liked was that the bonuses’ terms and conditions are written in plain English so that nobody gets confused and ends up violating them.
Welcome Bonus for UK Customers

Welcome Bonus for UK Customers

New customers registering from the UK, Ireland, the Isle of Man, Jersey, and Guernsey are offered £/€30 as three separate free bets of £/€10 each on condition they deposit and wager at least £/€10. The wager must be made as a single bet on any market at odds of 1.5 (1/2) or greater. You must opt in for the offer when initiating your first deposit and fill out the promotional code C30.

Several important conditions are attached to the offer. For instance, if the punter initially places an Each-Way bet, only the part of the wager on the winner of the selection will count toward the initial bet. To give you an example, suppose your overall stake is £/€10. Only half of this amount, or £/€5, would count toward the initial stake so you will not be granted the bonus because your bet does not meet the minimum-stake requirements. The bonus applies to wagers made on the in-play and pre-match markets.

Release the winnings resulting

This is not a cashable bonus. It must be wagered before you can release the winnings resulting from the free bets into your main balance. Also, your new account must be set up either in GBP or in EUR for you to qualify.

Some of the supported payment methods are excluded from participation in this welcome promotion. These include Skrill, Neteller, PayPal, Paysafecard, and Envoy. Each new customer is allowed to redeem this bonus no more than once. Registering multiple accounts for the purpose of multiple welcome-bonus redemptions is considered bonus abuse and will have your free bets voided. Low and zero-risk wagering is also not allowed with an active free bet in your William Hill account.

Keep in mind the free credits are intended only for the sportsbook and cannot be used on any of the other William Hill products like the virtual casino, the live-dealer tables, poker, or bingo. The free bets must be wagered within a period of 30 days, counting from the moment of redemption.

Welcome Bonus for Canadian Players

Punters who live in Canada will not be left wanting as they register for an account at William Hill as they will qualify for a 50% match bonus of up to $250. To get this bonus amount, gambling enthusiasts need to create an account and use the CAN250 coupon code. Another requirement first-timers need to meet to get the bonus funds is to wager not less than $20 at odds of a minimum of 1.50.


On their first deposit of at least $20, punters will be offered a match bonus of up to $50. Newcomers who are intrigued by the promotional deal will be prompted to place at least 12 bets after this, and the least amount of each wager should be $25. Thus, for each three qualifying bets recruits of the bookie have wrapped up, they will be offered $50 in free bets. Thus, the maximum amount they can collect during their participation in the welcome offer is $250.

As soon as members of the bookie have received their bonus amount, they will have one week to use the free bet on the event they prefer. Newly-registered users of William Hill can claim the promotional deal, provided that they have not managed their funds through Paysafecard, Neteller, Skrill, or Entropay. Another vital term to bear in mind is that the free bet will only be within reach if gambling enthusiasts have set up their accounts in CAD, USD, or EUR and only if they are residents of Canada.

10% Tennis In-Play Insurance

Users of William Hill that are heavily into betting on tennis might be eager to take part in the 10% tennis in-play insurance, which can earn them up to £100. Punters who take part in the special deal will be offered up to 10% on their net losses of the bets they have incurred while betting on any of the live tennis events.

This promotional offer will be within reach exclusively to punters from the UK and Ireland. The best part about this promotional incentive is that punters can take part in it, no matter if they have chosen to place their bets through the dedicated apps or the bookie’s desktop version.

To claim the insurance, gambling enthusiasts need to go for live betting on tennis using their real-money balance, and not the bonus funds they might currently have in their account. The maximum bonus amount punters can earn through their participation in this promotional offer is £100 per week.

Free bets will be added to the balance of punters on Mondays, and once this happens, they will have 4 days to use up the bonus amount.

Promotional Incentives at William Hill
BonusesMinimum Deposit RequiredRolloverMinimum Odds RequiredEligible Markets and BetsCountry RestrictionsExpires After
50% Welcome Bonus of up to $250$20 with the CAN250 coupon codeNot specified1.5Single and multiple betsAvailable only to users of the bookie from Canada that have set up their account in CAD, USD, or EUR7 days
10% Tennis In-play Insurance of up to £100Not specifiedNot specifiedNot specifiedLive betting on tennisAvailable only in the UK and Ireland4 days
£30 In Free BetsUse the P30 coupon code and place bets of at least £10undefined1.2 or higherAll sportsAvailable to punters from Ireland and the UK that have set up their accounts in GBP or EUR30 days


BankingPunters who join the sports betting community of William Hill will not find themselves restricted in any way when it comes to topping up their accounts. The online sportsbook works with a diverse range of banking solutions, all of which are safe and simple to use.


Deposits are made possible via Visa, Maestro, Mastercard, Paysafecard, Entropay, Envoys, Neteller, Skrill, PayPal, ecoPayz, WebMoney, Yandex, Pingit, POLi, NeoSurf, Euteller, Trustly, InstaDebit, iDEAL, SafetyPay, Sofort, Giropay, Eps, checks, and standard bank transfers, among others. Some of these are restricted to certain countries only.

The deposit limits are method and currency-specific but generally, the minimum is $10. Deposits take place in real time, meaning that you can start placing bets moments after the payment’s initiation. The only exception is for payments conducted via bank transfers and checks where the deposited amount is credited to punters’ accounts within 5 to 10 working days. Check deposits are available only to those who use the GBP as a currency.


The list of available withdrawal methods is just as extensive since most of the solutions we have listed above can be used for the purpose. However, those who have deposited via prepaid solutions like Paysafecard and online-banking processors like iDEAL or Trustly will have their sports betting winnings returned via bank transfers. Such punters will have to wait between 5 and 10 working days before their money reaches them.

In contrast, if you initiate a withdrawal via your credit or debit card, waiting times will be only 3 to 5 working days. E-wallets like Skrill, Neteller, and PayPal are the quickest, with withdrawals being completed within 24 hours after approval.

There are great discrepancies in minimum and maximum withdrawal limits between different methods. Punters who bet big and register massive winnings are recommended to use checks and bank transfers to cash out since the ceiling for these methods is rather high at $100,000 or the currency equivalent. Respectively, the minimum withdrawal in this case is $25.

In comparison, some of the supported e-wallets have a much lower ceiling on withdrawals. For example, the upper withdrawal limits for PayPal and Neteller are $5,500 and $30,000 only. The minimum you can cash out with an e-wallet is usually either $5 or $10.

William Hill works with an enormous variety of currencies, including USD, GBP, EUR, CAD, SGD, HKD, CHF, DKK, SEK, AUD, and JPY. Note that it is possible to change your account’s currency after registration but you will have to ask William Hill’s support advisors for assistance.

Banking at William Hill
Payment MethodDeposit Limit and TimeframesWithdrawal Limit and TimeframesDeposit and Withdrawal FeesBonus Restrictions
Visa$10; Instant$10; 1-3 working daysFreeNot Specified
Mastercard$10; Instant$10; 1-3 working daysFreeNot Specified
Maestro$10; Instant$10; 1-3 working daysFreeNot Specified
PayPal$10; Instant$10; 1 working dayFreeNot Specified
Neteller$10; Instant$10; 1 working dayFreeYes
Skrill$10; Instant$10; 1 working dayFreeYes
Qiwi Wallet$10; Instant$10; 1 working dayFreeNot Specified
ecoPayz$10; Instant$10; 1working dayFreeNot Specified
Trustly$10; InstantN/AFreeNot Specified
Sofort Banking$10; Instant$10; Up to to 1 working dayFreeNot Specified
Giropay$30; InstantN/AFreeNot Specified
Paysafecard$10; InstantN/AFreeYes
Neosurf$10; InstantN/AFreeNot Specified
SafetyPay$10; InstantN/AFreeNot Specified
POLi$10; InstantN/AFreeNot Specified
Euteller$10; InstantN/AFreeNot Specified
Instadebit$10; InstantN/AFreeNot Specified

Mobile Experience

FeaturesWilliam Hill caters to sports fans who prefer to punt on the go with a mobile-compatible website that can be easily accessed on most smartphones and tablets. Alternatively, punters have a choice from two dedicated applications, for iOS and Android, which are available for a free download.

The iOS app is to be found on the App Store platform and the coolest thing is it can be installed on all devices using this operating system, including iPhones, iPads, and even Apple Watches. William Hill updates the app on a regular basis, introducing various subtle changes to ensure everything runs quickly and smoothly. There is a variety of language options for non-English speaking punters, including Greek, Swedish, Russian, German, and Japanese. To use the app, however, you must run it on a device based on iOS 10 or above.

Android users are not neglected, either, as they can download their apps from the sportsbook’s website or from Google Play as long as their smartphones or tablets run on Android 5.0 or higher. You must allow the software from unknown sources in order to install the app.

Both apps stand out with high functionality and usability, making for a trouble-free experience on mobile. Smartphone and tablet users get to enjoy a very solid experience on mobile. They can benefit from thousands of markets with competitive prices, live-streaming services on the go, useful in-play scoreboards, great promotional incentives, and round-the-clock customer support.

Mobile Support of William Hill
Dedicated iOS AppYes; Requires iOS 11.0 or later; Size 73.4M
Dedicated Android AppYes; Requires Android 5.0 or later; Size 7.6M
Browser CompatibilityGoogle Chrome, Safari, Opera, Mozilla
Supported LanguagesEnglish, German, Greek, Japanese, and Russian
Supported DevicesApple iPhone 12, Apple iPhone 11, Apple iPhone XS, Apple iPhone XR, Apple iPhone X, Apple iPhone 8, Apple iPhone 7, Apple iPad, Huawei Y5, Huawei Y6, Huawei Y7, Huawei nova, Huawei P10, Huawei P20, Huawei P30, Infinix S4, Infinix Smart 5, Infinix Smart 6, Infinix Hot 7, Infinix Hot 8, itel A16, itel A33, itel A56, Nokia 2.1, Nokia 2.2, Nokia C1, OPPO A3s, OPPO A5s, OPPO A1K, Safaricom NEON RAY, Samsung Galaxy A01, Samsung Galaxy A10, Samsung Galaxy A10s, Samsung Galaxy A11, Samsung Galaxy A20, Samsung Galaxy A21s, Samsung Galaxy A30, Samsung Galaxy A40, Samsung Galaxy A50, Samsung Galaxy A51, Samsung Galaxy A70, Samsung Galaxy A71, Samsung Galaxy Grand, Samsung Galaxy J5, Samsung Galaxy J7, Samsung Galaxy S7, Samsung Galaxy S8, Samsung Galaxy S9, Samsung Galaxy S10, Samsung Galaxy S20, Samsung Galaxy J2, Samsung Galaxy J4, Samsung Galaxy Note8, Samsung Galaxy Note9, Samsung Galaxy Note10+, Tecno Pop 2, Tecno Pop 3, Tecno Camon 11, Tecno Camon 12, Tecno Camon 13, Tecno Camon 14, Tecno Camon 15, Tecno F1, Tecno K7, Tecno Spark 2, Tecno Spark 3, Tecno Spark 4, Tecno Spark 5, Tecno Pouvoir 2, Tecno Pouvoir 3, Vodafone 100, Vodafone Smart Kicka 4, Xiaomi Redmi Note 7, Xiaomi Redmi Note 8, Xiaomi Redmi Note 9

Licensing and Country Restrictions

SecurityWilliam Hill runs legitimately with licenses gained from the UK Gambling Commission and the Gibraltar Gambling Commission, two of the most highly esteemed regulators in the betting industry. The two authorities ensure their licensee abides by the regulatory frameworks they have outlined and are always ready to assist punters with any complaints they might have.

Along with the licenses, granted by the above-mentioned accrediting agencies, William Hill also operates under a stamp of approval granted by the Maltese Gaming Authority, which is also celebrated for its strict and rigorous guidelines.

The latest SSL encryptions are in place to safeguard punters’ payments and other sensitive information. The betting operator promoted responsible gambling by giving customers the chance to set daily, weekly, or monthly limits on their deposits. Once set, the limits can be increased but the changes take place after a cooling-off period of 24 hours.

Accepted countries

William Hill is happy to accept betting action from a variety of countries and locations but not all punters will be able to sign up and wager in the sportsbook because of legal restrictions. The sportsbook is off-limits to prospective customers who are based in any of the following countries – Australia, Belgium, Brazil, China, the Czech Republic, Denmark, France, the Netherlands, Poland, Portugal, the Philippines, Romania, Singapore, Turkey, and the USA.

Punters residing in Ukraine, Latvia, Italy, Germany, and Spain are allowed to sign up as long as they do so via the domains corresponding to their countries. For instance, if you are Spanish, you can register and bet on only.

Access to some of the betting services may be restricted in some of these countries. Germans are allowed to punt on all markets with the exception of horse racing, entertainment, eSports, virtual sports, and greyhound racing. Customers based in Latvia have access to the sportsbook but cannot bet in the live casino. Those residing in Macedonia are allowed to wager on all William Hill products with the exception of the sportsbook.

Player Protection Security at William Hill
Custom Deposit LimitsYes
Cooling-Off PeriodUp to 30 days
Self-ExclusionStarting from 6 months
Minimum Age Requirement18 years

Customer Support Service

SupportIt makes sense a betting operator of such high standing values its customers, providing them with a professional support service that is available at all times. There are different methods of communicating with the support staff, the most convenient of which is the live chat feature.

When you launch the live chat facility, you will be prompted to fill out a brief form with your log-in credentials and select a product, in this case the sportsbook. This way, you will be immediately transferred to the proper support department to be serviced without any delays. The support staff is well-trained, demonstrates high expertise, and will assist you no matter what issue you are experiencing.

The betting operator also supports two toll-free telephone lines. Customers from the UK can be serviced by calling 0800 085 6296 while those from other accepted countries must dial 00800 3551 3551. William Hill records all conversations with customers for the purposes of monitoring and training as this helps improve the overall quality of the support service.

Another alternative is for customers to use the contact form on the website and have their questions answered back via email. There is also an extremely comprehensive Help Center where you can find information on all kinds of topics, from payments and promotions to sports rules.

Customer Care at William Hill
Service Hours24/7
Telephone0870 518 1715 (From Monday to Sunday between 9:00 AM and 5:00 PM)
Live ChatYes


VerdictWe were altogether impressed by the sports betting offering of William Hill, which is not much of a surprise considering the operator draws upon experience that spans nearly a century. It is next to impossible for punters to go wrong with a betting brand that has been around for so many decades.

The company is also publicly traded on the London Stock Exchange which further adds to the excellent reputation it enjoys. The licenses from Gibraltar and the UK also help where trustworthiness and credibility are concerned.

There is a great diversity, with punters having a choice from thousands of markets for more than 30 sports. Payments are conducted via a huge range of supported methods, with lots of available currencies to the benefit of international customers. Flexibility is ensured with two mobile apps that enable you to make bets on the go and never miss out on the sporting events with the most competitive odds. The website may appear a bit cluttered when visited for the first time, but one gets used to this design and arrangement over time.

William Hill Strong PointsWilliam Hill Pitfalls
Dedicated app for iOS and Android-based devicesOnly three odds formats are available
Broad market coverageAvailable in a limited number of jurisdictions
Extensive list of promotional incentivesMost bonuses are country-specific
Offers live betting and live streamingLots of restrictions on the deposit methods for bonus redemption
Well-established and well-regulated gaming platformThe Bookie’s website has a slightly cluttered design