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William Hill US Sportsbook Review

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Brand Ratings
Bonus and Promotions9
Event Coverage10
Customer Support8

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Being in the betting and gambling industry since 1934, William Hill is one of the oldest and largest gambling groups in the world and it employs more than 15,000 people across its vast network of betting shops and online operations. Now, William Hill US manages more than a hundred sportsbooks in Nevada and operates the largest online and mobile sports betting business in the United States.

The company’s US-focused online sportsbook is a licensed web-based, online and mobile betting platform that accepts customers from Nevada and New Jersey. As the first British bookmaker to receive a license in Nevada, it now has over 100 locations across the state, along with betting shops in New Jersey, West Virginia, The Bahamas, and more. But its online and mobile betting operations are even more popular, offering the best odds on a wide range of betting options throughout the year. Sports betting fans based in New Jersey and Nevada can place bets on professional and college football or basketball, horse racing, baseball, hockey, soccer, and many more.

The New Jersey betting site, in particular, is a wonderful option for everyone in the US who wants to bet on their favorite sports in a legal way. To access it, however, betting enthusiasts should be physically within the state. William Hill Sportsbook also provides convenient payment methods, reliable payouts, and useful betting guides, a list of the specific terminology, etc. Overall, the operator has managed to offer its customers in New Jersey a comprehensive, high-quality race and sportsbook with live wagering, fantastic mobile support, and plenty of bonuses.

William Hill US In Brief
Launched InEst. in 2012
Operated ByWilliam Hill Plc
Headquartered InLondon, the UK
Licensed Bythe Nevada Gaming Control Board, the Division of Gaming Enforcement in New Jersey
Country RestrictionsAvailable only to US punters residing in states where remote betting is legal
Products on OfferSportsbook, racebook, casino
Supported CurrenciesUSD
Supported LanguagesEnglish

Betting Markets

MarketsWilliam Hill Sportsbook provides wide coverage of sports – from extremely popular NFL bets to European sports. The platform is extremely easy to use even for new members as it features a convenient Bet Slip and an option to switch between American, decimal, or fraction odds formats. It also includes a great Live InPlay Betting section where bettors can wager on live football, soccer, or hockey games.

When it comes to the range of betting markets, no American sportsbook has a more varied offering than William Hill. As it accepts bettors from New Jersey, the focus is, of course, on North American sports and leagues, starting with football. Customers here can find odds on all NFL matches, NFL season win totals, Australian Rules football, college football events, and more. There are various future bets, of course, as well as many other options such as betting on the team to win the 19-20 NFC Championship.


Another popular sport to bet on here is baseball and the sportsbook offers everything from money lines to futures and live bets on MLB games. As Major League Baseball (MLB) is the largest baseball league in the world, all events here are covered and bettors can wager on total wins, home runs, etc. Of course, the operator also offers various basketball betting options – you can bet on your favorite to win the 2019-20 NBA Championship, for instance, or the team to win the 2020 Men’s NCAA Tourney, the WNBA Championship, etc. As you can see, there are plenty of money lines on both professional and college basketball.

William Hill Sportsbook offers extensive hockey coverage, as well, with money lines available on National Hockey League matches, the East and the West Conference, and, of course, on the Stanly Cup finals. Bettors can also wager on American college hockey but no bets are offered on Russian and European ice hockey leagues, as they are known there. Interestingly, soccer is quickly gaining popularity across the US and William Hill has prepared plenty of betting options on both men’s and women’s soccer events. Soccer fans can bet on the English Premier League, FIFA World Cup, FIFA Women’s World Cup, UEFA Euro Championship, Copa America, and, of course, on US soccer, namely on Major Soccer League (MLS) matches. Money lines, parlay bets, and others are available.

The sportsbook also provides plenty of betting options on golf – the PGA Tour, the WGC and European Tour Golf, the LPGA Tour, the Ryder Cup, the FEDEX Cup, Open Championships, etc. The wide range of events allows bettors to choose from hundreds of future bets on golf, although live bets and parlay bets are not available. Major fighting markets are also covered and bettors can place wagers on all UFC matches and some of the most prominent boxing events. The focus is, however, on the Ultimate Fighting Championship (UFC), the American mixed martial arts organization that holds the most prestigious MMA championships in the world.


Auto racing is also well covered by William Hill and customers in New Jersey and Nevada can bet on NASCAR racing events such as the Monster Energy NASCAR Cup Series, for instance. Races from Formula 1 are also offered and futures are available on upcoming races such as the Austrian Grand Prix, for example. The online sportsbook also offers odds on tennis, cricket, cycling, rugby, and more.

William Hill US Features
Sports CoverageAustralian Rules, Baseball, Basketball, Boxing, Darts, Football, Golf, Hockey, Rugby League, Rugby Union, Soccer, Table Tennis, Tennis, UFC/MMA, Horse Racing, etc.
Minimum Bet1¢ per line
Supported Bet TypesStraight, Parlay, Futures, Propositions, Round Robin
Early Cashout OptionYes
Live StreamingYes, punters have to be logged in to have access to this option
Live Statistics and ScoresYes
In-Play BettingYes
Available Odds StylesFractional, Decimal, American
Bet Slip FeaturesCompact View, Quick Bet

Promotions and Bonuses

BonusesWilliam Hill US has prepared a great number of promotions for its customers but the bonuses and special offers vary significantly, depending on whether you use the Nevada mobile app, the New Jersey website, or you are signing up for a new account at William Hill retail location in Nevada, for instance.

In the lines below, we would like to discuss some of the bonuses available to punters from New Jersey. Before we continue, bettors have to keep in mind that the bookmaker often brings diversity in its Promotions section. In other words, most of them are valid for just a limited time.

Get a $500 Risk Free Bet

Qualifying for the Bonus

New signees are treated to a nice Welcome Bonus of up to $500 provided that they lose their first bet. To activate the promotion, punters have to use the promo code WHRF while setting up an account. Then, they have 7 days to place their real money sports wager to be eligible to participate in the promotion.

Bettors have to keep in mind that the promotion is available only to newcomers whose first bet is defined as a loss. Provided that you qualify for the promotion, you will receive the free bet within 3 business days.

More Important Details

As we already mentioned above, the bookmaker takes into account only the first wager placed by a bettor. If you place several bets simultaneously, only the first bet in the Bet Slip qualifies for the bonus. The bookmaker may notify you by email, SMS, or phone when the free bet appears on your account. Punters have to use the free bet in its entirety 7 days upon issuance.

The nicest part is that this promotion is not tied to wagering requirements. Furthermore, you can always opt out of this promotion if you change your mind in the meanwhile. To do so, you have to get in touch with the customer support department. It is crucial to inform our readers that bets placed at a William Hill retail betting shop do not qualify for the promotion.

Bet on Basketball and Boost Your Winnings

Basketball is a beloved sport and many people around the globe enjoy placing bets on their favorite team or player. As a bookmaker that is constantly aiming at pleasing its punters’ preferences, William Hill offers a rewarding bonus for basketball enthusiasts. You have to place a bet worth $50 or more on the point spread in a selected basketball match to benefit from the promotion. If your bet turns out to be the winner, you will receive bonus funds in the form of free bets.

The free bet will be applied to your account within no more than 5 business days and you have 7 days to use it. Betting on both sides of the point spread in a qualifying game is against the rules of the promotion. You can check the list of qualifying games in the promotion’s terms. The bookmaker pays $1 toward a Free Bet per every point scored above 10 points, $0.50 per “assist” and “rebound”, $2 per “steal” and “block”.

First Round Insurance

At William Hill, golf fans have the opportunity to benefit from a bonus equal to 150% of their stake provided that their selected player finishes in the top 5. The least sum they are required to wager to claim the promotion is $25.

If you are interested in this promotion, you have to place a straight “1st round leader” wager before the tournament kicks off to be eligible for this bonus. Bettors who enjoy placing parlay bets should consider claiming another bonus as this type of bet is excluded from this promotion.

Punters have to bear in mind that the maximum value of the bonus is $50 and it is credited in the form of free bet 5 days following the expiration of the promotion. The free bet is valid for 7 days.

Promotional Incentives at William Hill US
BonusMinimum Deposit RequiredRolloverMinimum Odds RequirementEligible Markets & BetsCountry RestrictionsExpires After
A Risk Free Bet up to $500$20No wagering requirementsNot SpecifiedLosing wagers qualify for the promotion. The bonus applies only to the first placed real money sports wager.Available to punters residing in New Jersey.7 days
Performance ProfitsMin bet: $50No wagering requirementsNot SpecifiedBets on the point spread on designated basketball games qualify for the promotion.Available to punters residing in New Jersey.7 days
First Round Insurance of 150% of the betMin bet: $25No wagering requirementsNot SpecifiedWagers on golf placed before the start of the tournament qualify.Bettors residing in New Jersey can benefit from the promotion.7 days


BankingNew Jersey sports betting fans can sign up for a William Hill account online, via the mobile app, or directly at the operator’s retail locations – Monmouth Park Sports Book, William Hill Sports Book at Ocean Resort Casino, and William Hill Sports Book at Tropicana Atlantic City. Moreover, William Hill Sportsbook members can fund their balance both online or from the betting windows at these locations. All they need is a valid ID and their William Hill account number for the deposit.


The sportsbook accepts several payment methods that can be used for deposits and withdrawals. Credit and debit cards by Visa and Mastercard are the most popular option among customers as these cards are secure and easy to use both online and in-store. However, other large credit card brands currently do not allow transfers to and from regulated betting and gambling sites, which is why cards by Capital One, Bank of America, and Chase are not available.

Another option is making a deposit via eCheck, a type of electronic funds transfer, in which customers move funds from their bank accounts to the merchant’s bank account. Alternatively, bettors can make a deposit using the William Hill Prepaid Play+ Card. It can be funded for free via a credit card, an eCheck, or through any other method and then, bettors can use it to make instant deposits to their William Hill Sportsbook balance.

The Play+ card has no monthly fees and allows funds transfers free of the typical cash advance fees charged by banks. Moreover, bettors can use the card to make ATM withdrawals and make purchases everywhere Discover is accepted. Of course, this prepaid card is also accessible from the William Hill Mobile Sports app.

All deposits to the online sportsbook are processed immediately and the operator does not charge any fees for these transactions. The minimum deposit amount is $20, while the maximum amount depends on the preferred payment method – deposits via credit or debit cards are limited to $1,000 per transfer but if you use the William Hill Priority Access Prepaid Card, you can deposit the entire amount stored in it.


Withdrawals can be made to customers’ Play+ cards and bettors who wish to cash out via a credit/debit card or Wire Transfer will have to contact the customer support department. Moving funds from the William Hill Sportsbook to the prepaid card is easy and free of charge. However, withdrawals are typically processed within 72 hours.

In addition, bettors will be required to provide ID and other documentation for verification of their identity. The minimum amount you are allowed to cash out using any of the payment solutions that support withdrawals is $20. As for the upper ceiling on withdrawals, it varies between the different methods but in most cases, it does not exceed $5,000 per transaction.

Banking at William Hill US
Payment MethodDeposit Limit and TimeframeWithdrawal Limit and TimeframeDeposit & Withdrawal FeesBonus Restrictions
VisaMin $20, instantN/ANoNo
MastercardMin $20, instantN/ANoNo
DiscoverMin $20, instantN/ANoNo
Online Banking powered by PayWithMyBankMin $20, instantFrom $20 up to $5,000, up to 3 business daysNoNo
PayPalMin $20, instantMin $20, up to 48 hours upon approvalNoNo
William Hill Prepaid Play+ CardMin $20, instantFrom $20 up to $5,000, within 24 hoursNoNo
SkrillMin $20, instantMin $20, up to 48 hours upon approvalNoNo
PayNearMeMin $20, up to 15 minutesN/ANoNo
eCheckMin $20, instantFrom $20 up to $5,000, up to 3 business daysNoNo

Mobile Support

FeaturesWilliam Hill US has largely focused on its mobile betting platform, especially for customers in Nevada. As we have mentioned above, the sportsbook site is available only to bettors in New Jersey, while betting fans in Las Vegas and Nevada can either visit one of the nearly 200 retail locations across the state or download the William Hill Mobile App.

App Features

The two apps, for New Jersey and for Nevada, are available for iPhone, iPad, and Android. Mobile users can download the Android application directly from the William Hill US website, while the iOS app is available for free download at Apple’s App Store. With the mobile application, customers can bet on their favorite sports such as football, basketball, hockey, baseball, soccer, MMA, and more. Of course, just like the sportsbook website, the app features different bet types – money lines, parlays, teasers, the option to buy points, props, and In-Play betting.

In terms of functionality, the William Hill Mobile App has no obvious weaknesses – it is easy to use, the compact design is convenient and intuitive, and it comes with all the essentials for a really good sportsbook. It features a Quick Bet option, a user-friendly Bet Slip, links to various betting guides, a Promotions page, and professional customer support department. Of course, the cashier section includes several payment methods that allow deposits and withdrawal requests to be made directly from your phone. Overall, with the William Hill Mobile App, you can easily bet on professional and college sports from your home or on the go.

Mobile Support of William Hill USDedicated iOS AppYes, it requires iOS 11.0 or laterDedicated Android AppYes, it requires Android 5.0 or higherBrowser CompatibilityMozilla Firefox, Opera, Safari, Google ChromeSupported LanguagesEnglish, German, Greek, Japanese, RussianSupported DevicesApple iPhone 12, Apple iPhone 11, Apple iPhone XS, Apple iPhone XR, Apple iPhone X, Apple iPhone 8, Apple iPhone 7, Apple iPad, Huawei Y5, Huawei Y6, Huawei Y7, Huawei nova, Huawei P10, Huawei P20, Huawei P30, Infinix S4, Infinix Smart 5, Infinix Smart 6, Infinix Hot 7, Infinix Hot 8, itel A16, itel A33, itel A56, Nokia 2.1, Nokia 2.2, Nokia C1, OPPO A3s, OPPO A5s, OPPO A1K, Safaricom NEON RAY, Samsung Galaxy A01, Samsung Galaxy A10, Samsung Galaxy A10s, Samsung Galaxy A11, Samsung Galaxy A20, Samsung Galaxy A21s, Samsung Galaxy A30, Samsung Galaxy A40, Samsung Galaxy A50, Samsung Galaxy A51, Samsung Galaxy A70, Samsung Galaxy A71, Samsung Galaxy Grand, Samsung Galaxy J5, Samsung Galaxy J7, Samsung Galaxy S7, Samsung Galaxy S8, Samsung Galaxy S9, Samsung Galaxy S10, Samsung Galaxy S20, Samsung Galaxy J2, Samsung Galaxy J4, Samsung Galaxy Note8, Samsung Galaxy Note9, Samsung Galaxy Note10+, Tecno Pop 2, Tecno Pop 3, Tecno Camon 11, Tecno Camon 12, Tecno Camon 13, Tecno Camon 14, Tecno Camon 15, Tecno F1, Tecno K7, Tecno Spark 2, Tecno Spark 3, Tecno Spark 4, Tecno Spark 5, Tecno Pouvoir 2, Tecno Pouvoir 3, Vodafone 100, Vodafone Smart Kicka 4, Xiaomi Redmi Note 7, Xiaomi Redmi Note 8, Xiaomi Redmi Note 9

Licensing and Country Restrictions

SecurityWilliam Hill is one of the leading betting and gambling groups in the world and it holds licenses from multiple jurisdictions around the globe. The British bookmaker is authorized to offer its services in the United Kingdom by the Great Britain Gambling Commission but it also holds a remote gambling license from the Government of Gibraltar.

When the operator decided to enter the strictly regulated US market in 2012, it also managed to acquire a license from the local regulatory body, the Nevada Gaming Control Board. Later, it also received a license from the Division of Gaming Enforcement in New Jersey. According to the current regulations within these states, the William Hill Online Sportsbook can be used only by individuals aged 21 and older who are physically present within the State of New Jersey. The same applies to mobile users who download the operator’s app for New Jersey.

The William Hill Mobile App for Nevada is available only to bettors of legal age (21 or older) who are physically present in Nevada. Of course, the apps and the sportsbook website cannot be used by individuals in other countries and states. For them, William Hill International has prepared an online gambling platform with several separate sections, namely Sportsbook, Casino, Poker and Bingo.

Player Protection & Security at William Hill US
Encryption128-bit SSL
Custom Deposit LimitsYes
Cooling-Off PeriodYes
Minimum Age Requirement21 years old

Customer Support

SupportWilliam Hill Sportsbook operates a wonderful betting site, which includes essential information for every prospective customer of the operator. Before you register an account, you should take a few minutes to read the Terms of Service, the Privacy Policy, and the House Rules sections. There is also a very useful FAQ page, where you can find the answers to a wide range of questions about account registration, depositing, bonuses, withdrawal requests, verification process, and more.

One of the best aspects of this online sportsbook is that it includes comprehensive guides on betting on football, baseball, soccer, horse races, and others. Sports Betting 101 is also a useful, educational article that would be valuable for every inexperienced bettor who wants to know about the types of bets offered at William Hill or the specific terms used in sports betting.

Avenues of Contact

But many customers would still encounter issues they need help with and in this case, they should contact the Customer Support. The support agents are experienced and will be able to offer professional and timely assistance with whatever problem you might have. The support department is available every day from 8 am to midnight, so you can contact them via the live chat facility on the website or at the telephone number displayed on the Contact page (855 754 1200). You can also send an email at Alternative email addresses are and

Customer Care at William Hill US
Service HoursFrom 8 am to midnight, 7 days a week
Telephone855 754 1200
Live ChatYes
EmailGeneral:; For Illionois:; For Iowa:; For New Jersey:


VerdictThe US-friendly version of William Hill Sportsbook does not offer thousands of betting options and a huge range of markets but this should not be considered a significant disadvantage. On the contrary, US bettors tend to focus on a handful of sports and the operator has extensively covered them all. In combination with the great mobile support, easy payments, and the fact that the site is fully licensed and regulated, William Hill Sportsbook is the perfect place to bet on your favorite sports and teams. In order to do that, however, make sure you are somewhere in New Jersey.

William Hill US Strong PointsWilliam Hill US Pitfalls
Safe and licensed online sportsbookBetting on eSports is not an option
Compatible with Android and iOS-based devicesLimited working hours of the customer support department
The bookmaker charges no fees on deposits and withdrawalsNot all payment methods support withdrawals
Competitive odds on major sporting eventsApproximately 10 seconds delay on live-streaming matches
Intuitive user interfaceThe promotions for returning punters could encompass more sports