- Lamine Yamal’s number 10 shirt became the fastest-selling item in the history of Barcelona’s official stores
- Nike produced an initial batch of 70,000 shirts, expected to generate around €10 million in profit
- Over 400 units were sold in a single store within two days, with demand described as “really crazy”
Key Takeaways:
Lamine Yamal’s number 10 shirt has become the fastest-selling item in the history of Barcelona’s official stores for a single day. According to Culemania, Nike ordered an initial batch of 70,000 units, which will be distributed to 170 countries. The estimated profit from this first batch stands at around €10 million. New deliveries for the club’s official stores are being prepared in the coming months.
Lamine Yamal's number 10 shirt has become the best-selling product in a single day in the history of the club's official stores.
Barça ordered an initial worldwide allocation of 70,000 jerseys with a sales forecast of around ten million euros. AS pic.twitter.com/1wvIOw5meX
— total Barça (@totalBarca) July 20, 2025
A kid’s shirt with Yamal’s name is priced at €114.99, while the adult version costs €134.99. There is also a more exclusive version, nearly identical to what the players wear, which is sold for €184.99. The first two models are the most popular, though the premium version is also in demand, especially among Asian tourists.
At one of Barcelona’s official stores, more than 400 Yamal shirts were sold within two days. Employees describe the sales pace as “really crazy”.