Key Takeaways:
- Barcelona revealed a special edition Ed Sheeran shirt for El Clasico at the Santiago Bernabéu on 26 October
- Barça’s women’s team will wear the same kit in their Liga F fixture versus Granada on 19 October
- Only 1,899 of the limited edition jerseys will be available for purchase, together with Play-themed merchandise
Unique Partnership Celebrates Ed Sheeran’s Album ‘Play’
Barcelona have officially launched a limited edition shirt in partnership with Ed Sheeran, set to feature during the highly anticipated Clásico clash against Real Madrid at the Santiago Bernabéu on 26 October. The kit displays artwork from Sheeran’s eighth studio album, Play, taking centre stage on the front of the iconic Barça shirt as part of the club’s ongoing collaboration with Spotify.
A week prior to the men’s fixture, on 19 October, Barcelona’s women’s side will sport the same jersey when they take on Granada in their Liga F encounter.
Barça kit, Sheeran drip 💙❤️🩷
@spotify @edsheeran ▶ pic.twitter.com/4Zj0JiVpAn— FC Barcelona (@FCBarcelona) October 14, 2025
Music Meets Football: Expanding the Spotify Collaboration
Ed Sheeran is the seventh artist to have his unique branding replace the traditional Spotify logo on Barcelona’s matchday kit, with previous names including Drake, Rosalía, The Rolling Stones, KAROL G, Coldplay and Travis Scott.
“Seeing my new album Play on the Barca shirt is something I’m proud of,” Sheeran said.
“I’m a big fan of football and Barcelona. I love that we get to merge the worlds of music and football in such a fun way.”
Barcelona’s association with Sheeran extends beyond this campaign; the artist currently holds a minority investment in Ipswich Town, the Championship club he supports, and he previously sponsored Ipswich’s shirts for four seasons with his +−=÷× Tour branding.
Limited Edition Merchandise and Players’ Endorsement
In recognition of the club’s founding year, 1,899 individually numbered jerseys will be offered for purchase. Additionally, a merchandise collection inspired by Play’s iconography will be available to fans.
The collaboration has been warmly received in the Barça dressing room.
“Ed’s songs have been part of our dressing-room playlist for a long time, so seeing his new album on the front of our shirts feels really special,” Barça and Poland striker Robert Lewandowski said.
“Music and football both bring fans together in powerful ways. I’m proud to represent that connection on the pitch.”
Upcoming Fixtures and Recent Clásico History
Looking ahead, Barcelona’s trip to Madrid is set to have major implications at the top of LaLiga, as Real Madrid currently lead the league by two points after eight matches. The two sides faced each other four times last season, with Barcelona victorious on each occasion – twice in LaLiga, once in the Copa del Rey, and again in the Spanish Supercopa final.
Summary
Barcelona’s latest collaboration with Ed Sheeran adds another chapter to their innovative partnership with Spotify, blending music and football at one of European sport’s most storied occasions. With limited edition shirts ready for release and new merchandise on the way, supporters eagerly await the Clásico – both for the football on show and the statement kit unveiled for this blockbuster encounter.
