Barcelona and Spotify Secure New Long-Term Sponsorship and Stadium Naming Rights Deal

Key Takeaways:

• Barcelona extended its sponsorship agreement with Spotify until 2030, as announced by the club
• Spotify will remain as the naming rights partner for “Camp Nou” through to 2034
• The partnership, which began three years ago, will see Spotify branding continue on both men’s and women’s first-team kits and training apparel

Renewed Collaboration to Enhance Global Presence

FC Barcelona has confirmed the extension of its partnership with Spotify, with the audio streaming company set to continue as the club’s main sponsor until 2030. The deal includes prominent branding on the men’s and women’s first-team kits as well as on training gear, cementing the collaboration that initially commenced three years ago.

🚨 OFFICIAL: Barça and Spotify have renewed their agreement until 2030. pic.twitter.com/VCCa1tonHD

— Barça Universal (@BarcaUniversal) October 17, 2025

Stadium Naming Rights Secured through 2034

As part of the renewed agreement, Spotify will retain naming rights for the famed “Camp Nou” stadium until 2034. The iconic ground is presently undergoing extensive renovations, with the collaboration ensuring Spotify’s presence will be strongly associated with the venue for the next decade.

Strategic Global Impact

Barcelona stated that the partnership with Spotify connects “two global brands with hundreds of millions of fans around the world.” The club emphasised that the alliance enables both entities to “expand their presence in strategic markets and create shared synergies with international reach, connecting with a new audience and solidifying their global outlook.”

A New Era on the Horizon

Looking ahead to the reopening of Spotify Camp Nou and bolstered by a promising cohort of young players, the partnership between Barcelona and Spotify aims to “shape a new and promising era for the club and its global community”.